Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It can be used to track and analyze data such as number of visitors, bounce rate, and the source of traffic, among other things. This information can be used to optimize a website for better user experience and increased engagement.
For example, if a high bounce rate is seen on a particular page, the website owner can analyze the content and design of that page to see if there are any changes that can be made to improve it. Additionally, by understanding the source of traffic, the website owner can make informed decisions about how to drive more traffic to the site.
For example, if a high bounce rate is seen on a particular page, the website owner can analyze the content and design of that page to see if there are any changes that can be made to improve it. Additionally, by understanding the source of traffic, the website owner can make informed decisions about how to drive more traffic to the site.
