Business development refers to efforts that assist a company grow and increase its reach. It entails discovering and capitalizing on possibilities to boost sales, earnings, and overall performance. This might involve market research, the launch of new products or services, the improvement of customer service, or the expansion into new areas. Partnerships with other firms, leveraging resources, and pursuing strategic investments are all common company growth actions. It is a crucial component of a good business plan and may assist a company in remaining competitive in the industry.