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Research about the product and the people who need the product should be made so that you will not make the mistake of advertising to the wrong peopleMarket research helps companies understand their target audience, gather valuable insights, and make informed business decisions, leading to better products, higher profits, and overall success.
You said the good points of having the market research done by the business owner. In fact, he or she can also ask the marketing department to do this as much as possible. If not, the business will struggle against their competitors.Market research plays very important role specially for businessman because one should know all about the market and it's trend plus they must be aware about their competitors.