Ideal endorser to drive sales of baby products.
- Thread starter IB D
- Start date
I agree that a celebrity parent, pediatrician is an ideal endorser of baby products. Word of mouth endorsement is also effective in promoting baby products.
Using a social media influencer could be the best bet for this job.
Most of these brands go for celebrities for endorsing these products. Especially celebrities who have been in news headlines with their pregnancy and birth in recent times. It might be popular thing to do. But I feel having an ordinary mother would make many more feel connected to them.
This is why a lot of people are doing everything that is either positive or negative just to grow their online popularity in order for them to become influencers in the business industry.
I've seen a lot of girls that post their nude pictures online so that they will grow their popularity and after that, they will bag endorsements to work as influencer for some product or brand. I keep wondering why those companies pick those people that grow their popularity with a negative influence...?
Yes its a good idea, also your target audience at the moment is the parents and not the babies cause they are at the age where they can't really choose for themselves. If you can advertise your products in a way to closely relate to what they are going through on a daily basis, i am pretty sure you can attract them.
It's why they choose influencers in the beginning because they are a very big marketing tool for any kind of products and services as they have a huge audience to influence with their popularity.
