When you are buying a product, you prefer to buy a product that comes with free shipping, right? The same applies to your business as well. You should offer free shipping to your customers. Sometimes you might not be able to recover your cost by offering free shipping, in that case, you can add your shipping cost to the product selling price. Customers will hardly notice that your product has included shipping cost, he will only see free shipping option.
Free Shipping: Why does it matter?
- Thread starter nomad
- Start date
One thing i came to discover about most of these companies that tell you they would pay for your shipping or offer you two products for the price of one is that the price they give you actually covers the cost of everything.
It is very important to offer free shipping because you attract customers in this way. I always offer free shipping to my customers and I know that they appreciate it.
There is nothing like free shipping. It is just a marketing strategy. Business is not a charity organisation, therefore don't expect them to give you free lunch. I believe this is one of the most powerful marketing strategy which every business man suppose to adopt.
Yes that's right, I totally agree with you, adding shipping costs to the price of the product is a great idea. But in my country, if we sell on the marketplace, shipping is already the responsibility of the buyer, so sellers only need to take part in the free shipping program provided by the marketplace, certain nominal sales will get a discount on shipping.
We all know that free shipping takes a longer time to arrive than express shipping. I think the cost of transportation is usually very cheap for free shipping options and is included into the advertises price.
A free shipping option is a good marketing strategy. It attracts and retains potential customers. As a buyer, I look to see if a shop offers free shipping, and I always return because it saves me money. If you are a seller, you should incorporate it into your marketing strategy. It will help you stand out from the crowd.
