The corporate identity of a firm, the recognition of its products, and its reputation are all aspects that impact its image. As opposed to its image, which is how it is perceived by those outside the organization, a corporation's identity is how it sees itself. Positivity in the company's image and reputation among its owners and employees can only last for a short time if the company's standing with its customers doesn't reflect that perception.
How is a company's brand defined?
- Thread starter Shavkat
- Start date
A company's brand is what demonstrate the peculiarity and the speciality of the company.
