The influence of culture in business marketing
- Thread starter eldavis
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Yes, it does, and the transactor must know the culture first of the recipient of his goods if the system is goods to be delivered or exported to another country whose culture is different like time and some gestures for there are gestures not appropriate for their culture.
Yes I think so that's why it is study the culture and beliefs of a place before doing business there.
Yes, it's true, culture and location will greatly influence in choosing an effective marketing method. Example: For an urban environment, marketing can be done by placing billboards on the side of the road, for rural areas, you can distribute flyers or free samples.
Yes of course. The people of a particular place won't accept your products marketing if it's something that's against their culture. It's like trying to advertise alcohol in a Muslim state.
I agree that we need to consider on how to approach people based on their respective cultures and practices. There are times that we need to ask or spend time to know these things before having transactions or negotiations. We do not want to jeopardize our possible businesses with them.
If one is doing international marketing, s(he) must be sensitive to the cultural differences in various locations. For example, during Chinese New Year, products should be packaged in red or bright colored gift boxes. Black colored packaging are not welcome.
That's awesome thanks for sharing. I don't know Chinese are sensitive in colors during Chinese New year. It might be against their Feng Shui.
For Chinese, red is a lucky color. Some women even wear red underwear during Chinese New Year . lol.
It's also my favorite color, red, the sharp red to mean luck. We have to wear sharp colors even our undies lol.Red and dark brown are indeed my favorite colors.
