What do you do if you find out that your customer influx drops drastically on your business?
- Thread starter Stardom22
- Start date
I will change strategies, maybe there is a problem.
If the influx of your customers dropped drastically then you should try to embark on marketing campaign and also improve the quality of your product.
The first thing you should do before taking any form of decision would be to find out the reason. Customers does not just stop patronizing your business, take time out to find out the reason first from your workers then discuss with one or two trusted customers to hear form them. The answers you get would determine your decision.
Knowing the sources and the reasons why you have a drop-in patronage will help you to solve the problem expeditiously.
It could be seasonal changes or a drop in the purchasing power of your customers. Like in my business, it is kind of slow during the middle part of the month. By ending and first week, the business kicks in to life and booms like wild fire.
It there is a sudden drop of customer patronize, the first thing you need to do is to investigate why it happens. Find out the root cause and address the problem. As in this situation, your company's reputation may have been badly affected, you need to launch a marketing campaign to gain back the trust of your customers.
This could be caused by many factors. It could be macroeconomic. Like right now, patronage in my business has dropped and it is because of the cashless policy by our government.
