Yes it is true that if you are a business then you need to have a feature of analytics and facebook and alot of other social platforms does help with providing you with that data.This will help you to build on ypour business and start achievimng some milestones.There is a new tool on Facebook now which I think is called on Facebook business which allows you view the impression of what goes on with all your contents on the site. It gives a view of how the contents are to generate funds for you when they are monetized.