People are typically quite busy, and there are many conflicting demands on their time. Therefore, you need to have a solid marketing plan in place if you want your conference, seminar, trade fair, etc. to be a success. Here are some suggestions for efficiently advertising your event, including how to use social media. To remind people about the event, you might create a straightforward Facebook or Twitter account. This has no expense, and social networking as a trend is currently very popular.