Offering discounts ONLY to regular customers

capri · Jun 27, 2023

I have noted with consternation that certain businesses offer discounts ONLY to buyers who are regular customers.
To me, this discriminatory practice is uncalled-for as it may cause buyers who do not benefit from discounts to avoid returning to a business.

What do you think?
How else could a business show gratitude to regular customers without offering such discriminatory discounts?

Niyi Briggs · Jun 27, 2023

It is not discriminatory as you so rightly put it. It is rather called a reward for loyalty. You cannot be offering discount to a new customer that you don't even know if he or she would still patronize you next time.

Springtime · Jun 27, 2023

In my location, it is common for companies to offer discounts to customers who have joined the loyalty program. This is a way to reward loyal customers. Sometimes members also get freebies.

Niyi Briggs · Jun 27, 2023

I can't be offering discounts to a first time customer. They have to earn it. Those regular customers must have brought many referrals your way and they deserve to get that loyalty discount.

cherry123 · Jun 27, 2023

I don't think it is a bad idea because business will mostly seek to reward loyal customers. So they will not offer discount to any customer that just buy from them for the first time

Blessed19 · Jul 2, 2023

This is a very good strategy in a business as it will give the customer joy to continue patronising and being loyal to you business and products which you sell.

cherry123 · Jul 2, 2023

Sure, this is a business strategy that works all the time. no one should be denied a discount and sellers shouldn't try to discriminate among customers whether the buy at any rate

Bisolami · Jul 2, 2023

Niyi Briggs said:
I can't be offering discounts to a first time customer. They have to earn it. Those regular customers must have brought many referrals your way and they deserve to get that loyalty discount.

There are times when you have to do that so that you can draw them closer. The way you treat them the first time they buy something from you will determine if they will come back or not

Heatman · Jul 2, 2023

capri said:
I have noted with consternation that certain businesses offer discounts ONLY to buyers who are regular customers.
To me, this discriminatory practice is uncalled-for as it may cause buyers who do not benefit from discounts to avoid returning to a business.

What do you think?
How else could a business show gratitude to regular customers without offering such discriminatory discounts?

If you want to offer discount in your business, I believe that you should not limit it to any kind of customers but make it available for everyone because it will generally increase your sales and profit making.

astutimeliana723 · Jul 2, 2023

Actually, the problem of discounting is a marketing strategy to increase sales, so this returns to the policies of each management or business owner. I do not agree if said as a form of discrimination.

eldavis · Jul 2, 2023

These days most business owners usually use discounts as a means to attract new customers and as well increase more sales. And from what i have seen it seems to work most times.

riberet19 · Jul 2, 2023

This has nothing discriminatory, it is just one more strategy in which you reward loyalty to encourage people to stay loyal to your business to get discounts, this is currently done by many businesses through loyalty cards and reward points.

Niyi Briggs · Jul 2, 2023

eldavis said:
These days most business owners usually use discounts as a means to attract new customers and as well increase more sales. And from what i have seen it seems to work most times.

When you use discounts to attract new customers, you won't have loyal customers because when once that discount is off, those customers would run back. Give discounts to customers who have stuck with you through thick and thin.

Gicel · Aug 2, 2023

If you have a customer who consistently supports your business you might consider offering them a discount out of appreciation. Especially when you know a loyal customer might make significant purchases in the future it can be valueble to give them a reward.

Bisolami · Aug 2, 2023

Gicel said:
If you have a customer who consistently supports your business you might consider offering them a discount out of appreciation. Especially when you know a loyal customer might make significant purchases in the future it can be valueble to give them a reward.

It is not even a bad idea to try to satisfy your customers and to give them discount because that is one major thing that will keep them coming back especially those who buy almost every time

Fidelia · Nov 19, 2023

For me, discounts are incentives that loyal customers only should get as a reward for their loyalty. New customers have to prove loyalty to earn discounts. There is even no guarantee that a discount would keep a new customer.

cherry123 · Nov 20, 2023

Yeah this is what everyone should know. Discounts are incentives for loyal customers only so new customers have to prove loyalty to earn discounts. too. So it is not a wrong concept.

Stardom22 · Nov 20, 2023

For the customers it's a very great thing to remain very loyal to one store. This is because you can easily get the loyalty prizes and discounts whenever you shop at the stores.

Offering discounts ONLY to regular customers

capri

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Niyi Briggs

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Springtime

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Niyi Briggs

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cherry123

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Blessed19

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cherry123

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Bisolami

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Heatman

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astutimeliana723

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eldavis

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riberet19

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Niyi Briggs

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Gicel

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Bisolami

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Fidelia

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cherry123

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Stardom22

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