Sex Appeal in Advertising

It does not matter who the target audience is, it is very common to see women models being used on the ads. The models used are glamorized. If you see successful ads, you will see that a large percentage of these ads have a certain degree of glamor and sex appeal. What are the ethical practices surrounding the use of sex appeal in advertising? Do you think there are even any ethical practices?

I honestly do not think there are any ethical practices surrounding the use of sex appeal in advertising. If they were ethical practices surrounding the use of sex appeal in advertising, the impact on different people will be considered which i doubt is these days.

Advertisers know that people are always attracted to anything sexy so they try to infuse sex appeal to anything even when it is not needed or necessary. Well, anything to attract buyers.