Here are some of the most critical skills and capabilities for senior digital marketing leaders:
1. Strategic thinking: Ability to develop integrated strategies and vision connecting digital to overall business goals.
2. Data fluency: Leveraging data and analytics to derive customer and marketing insights that inform strategy.
3. Cross-functional leadership: Working cross-collaboratively across departments and fostering partnerships.
4. Agile management: Leading iterative planning processes and empowering teams for flexibility and rapid testing.
5. Emerging tech knowledge: Understanding capabilities of AI, VR, IoT and how to apply them to marketing.
6. Talent development: Building digitally-capable teams through coaching, upskilling, and recruiting.
7. Customer obsession: Instilling an organization-wide customer-centric mindset and culture.
8. Results orientation: Setting success metrics and accountability for ROI across digital programs.
9. Innovative thinking: Challenging the status quo and identifying growth opportunities.
10. Communication skills: Conveying vision effectively across the organization and managing change.
The blend of leadership, strategy, creativity and execution is essential for senior digital marketers to make an enterprise-wide business impact.
1. Strategic thinking: Ability to develop integrated strategies and vision connecting digital to overall business goals.
2. Data fluency: Leveraging data and analytics to derive customer and marketing insights that inform strategy.
3. Cross-functional leadership: Working cross-collaboratively across departments and fostering partnerships.
4. Agile management: Leading iterative planning processes and empowering teams for flexibility and rapid testing.
5. Emerging tech knowledge: Understanding capabilities of AI, VR, IoT and how to apply them to marketing.
6. Talent development: Building digitally-capable teams through coaching, upskilling, and recruiting.
7. Customer obsession: Instilling an organization-wide customer-centric mindset and culture.
8. Results orientation: Setting success metrics and accountability for ROI across digital programs.
9. Innovative thinking: Challenging the status quo and identifying growth opportunities.
10. Communication skills: Conveying vision effectively across the organization and managing change.
The blend of leadership, strategy, creativity and execution is essential for senior digital marketers to make an enterprise-wide business impact.