Here's what the marketing dream team of tomorrow likely looks like:
1. Data Scientists
To derive actionable insights from massive amounts of data using analytics, modeling, programming.
2. Content Strategists
To develop compelling, targeted content across formats and platforms. Masters of storytelling.
3. Customer Experience Designers
To create frictionless, emotionally-resonant customer experiences.
4. Automation Specialists
To streamline operations and workflows using marketing automation, AI.
5. Platform Architects
To execute strategies leveraging digital platforms, apps, emerging tech.
6. Conversion Rate Optimizers
To continually test and optimize funnels using A/B testing, analytics.
7. Privacy/Compliance Experts
To ensure brand integrity and adherence to regulations.
8. Social Engagement Masters
To cultivate brand advocacy and community on social media.
9. Multimedia Wizards
To deliver standout visual, video and audio content.
10. Data Storytellers
To humanize data and catalyze emotion and action.
11. Lifelong Learners
Eager to continuously expand their marketing technology skillsets.
Cross-functional collaboration, creative and analytical left- and right-brain thinking, and human-centricity will drive this team.
1. Data Scientists
To derive actionable insights from massive amounts of data using analytics, modeling, programming.
2. Content Strategists
To develop compelling, targeted content across formats and platforms. Masters of storytelling.
3. Customer Experience Designers
To create frictionless, emotionally-resonant customer experiences.
4. Automation Specialists
To streamline operations and workflows using marketing automation, AI.
5. Platform Architects
To execute strategies leveraging digital platforms, apps, emerging tech.
6. Conversion Rate Optimizers
To continually test and optimize funnels using A/B testing, analytics.
7. Privacy/Compliance Experts
To ensure brand integrity and adherence to regulations.
8. Social Engagement Masters
To cultivate brand advocacy and community on social media.
9. Multimedia Wizards
To deliver standout visual, video and audio content.
10. Data Storytellers
To humanize data and catalyze emotion and action.
11. Lifelong Learners
Eager to continuously expand their marketing technology skillsets.
Cross-functional collaboration, creative and analytical left- and right-brain thinking, and human-centricity will drive this team.
