How to Make your Digital Marketing More Inclusive for Neurodivergent Consumers

• Avoid bright, flashing imagery and loud sounds which can overwhelm. Use calm, neutral colors and simple design elements.
• Write clear, succinct copy using plain language. Avoid slang, idioms and tones that could be misinterpreted.
• Offer alternative text and closed captions for videos. Provide text transcripts as well.
• When using photos of people, try to reflect diversity including those with disabilities.
• Design websites and apps for high functionality and ease of use, minimizing complexity.
• Give clear instructions and indicate required fields when collecting user information.
• Structure pricing/plans simply. Too many options can be confusing.
• Enable ways to contact customer service that accommodate different needs - chat, email, phone, etc.
• If using chatbots, design conversations to be straightforward and transparent that a bot is assisting.
• Highlight accessibility features and accommodations available.

Alia said:

Here are some tips on how brands can make digital marketing more inclusive for neurodivergent consumers:

• Avoid bright, flashing imagery and loud sounds which can overwhelm. Use calm, neutral colors and simple design elements.
• Write clear, succinct copy using plain language. Avoid slang, idioms and tones that could be misinterpreted.
• Offer alternative text and closed captions for videos. Provide text transcripts as well.
• When using photos of people, try to reflect diversity including those with disabilities.
• Design websites and apps for high functionality and ease of use, minimizing complexity.
• Give clear instructions and indicate required fields when collecting user information.
• Structure pricing/plans simply. Too many options can be confusing.
• Enable ways to contact customer service that accommodate different needs - chat, email, phone, etc.
• If using chatbots, design conversations to be straightforward and transparent that a bot is assisting.
• Highlight accessibility features and accommodations available.

Small adjustments to be more inclusive allow neurodivergent consumers to engage with your brand seamlessly and have their needs met. It also makes marketing accessible to all.

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Bisolami said:

The marketing or advertisement policy and even whatever article or video that will be made should be very clear so that it will be self explanatory to people instead of making it confusing

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