How to Improve Your Store Based on Store's Analytics

Utilizing analytics is not just limited to tracking traffic, it can also be used to track customer behavior as well as sales patterns. Your need to see which product is getting a lot of clicks, which product people click on but do not buy, what percentage of your visitors end up buying products, etc. Based on your analytical data, you can optimize marketing strategies.

I think when you use the analytics on your online stores you would be getting the most required information including the inventory report and the performance of the business with it.

Yes, you can get data by using analytics tools but I would like to know how would you use that data for the benefit of your store.