Poor communication certainly breeds gossip in business. This may start with a rumor and may explode without basis only speculations, thus creating chaos in customers' minds. It is hard to know what is true and not true. It becomes gossip and may become a breeding ground for miscommunication. This happens when each of them cannot access for the truth. The hearsay they hear may spread like fire thus creating malicious thinking in those who do not know the truth. It is very important for the workers to communicate openly and if I am the business owner, I have to call all their attention and warn them to stop spreading gossip or see fire them because it affects the reputation of the business.
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