What does dominance mean in business? It means the ready products all customers want to purchase in bulk or in retail. The business owner must see to it that in his business what the people like must always be present to avoid the distress of customers' feelings. They trust the business so it is expected that they will be satisfied. Dominance is a measure of the power of a brand, product, service, or firm, relative to competitive offerings. The business owner must see to it that his competitors must not know his resource allocations.