How do you balance Innovation with staying true to your business's core values?

To simply explain Balancing innovation and core values is a delicate act you know!!!
there are many ways to tackle it. some of them are as follows;

Continuously innovate while anchoring advancements to your foundational values.
Identify areas where innovation aligns with these values,
enhancing rather than diluting them.
Communicate changes transparently,
ensuring stakeholders recognize the evolution while maintaining the essence that defines your business.
Adapting with integrity cultivates a dynamic yet authentic business identity.

It is an established fact that each and every business that needs to grow most be creative and innovative in the industry because that is what make you stand out especially if you are in a competitive environment.

The business core values should be viewed as tools that keep the business going for that matter

Innovation doesn't mean you should ditch your values. You can still be creative, and innovate while staying true to your values.

I pursue innovation that are in line with the core goals of my business. And I don't compromise.