Running a business is not an easy one. You have to burn your midnight candle just to write the strategic planning and targets exclusive of the milestone you wish to achieve according to the time plan of its completion. In so doing, you have to tailor a business style. This explains how your business makes money. It also describes how your business operates and generates sales and revenue. An effective business model is simple to understand and flexible to changes in the business environment. After reaching your goal model, your next step would be your target customers.