Quantity or quality?

As a business owner or entrepreneur, would you rather sell many of your goods and services at lower price or would you want to sell quality things at a more higher price, which means you having less sales. What would you choose and why? Cause it seems most business owners today are rather confused about what to do in this aspect.

In my opinion, l would like to sell more products at relatively cheaper prices than selling the goods at higher prices and have low sales records on the business for that matter