There are critical issues in business and they cannot be avoided. Critical issues are problems that have a significant impact on the performance of your business, growth, and sustainability of the business to thrive. These critical issues may originate from financial problems, cash flow shortages of business, debts, operational challenges like inefficient processes, or lack of productivity. These critical issues in business may lead to its downfall if ever the business owner doesn't mind them. He has to change his tactics and plan more to avoid cash flow shortages. He doubles his time to train people to do the right marketing and innovate to recover what had been messed up.
