A strategic roadmap that coordinates messaging and aligns all marketing channels towards common goals is called an IMC plan. The approach is all-encompassing and helps in driving the engagement as well as conversion during campaigns. Follow these key steps to assemble an impactful IMC plan:
Establish Goals and Objectives
First, state what your marketing should achieve. Assess concrete measures such as lead generation, sales quotas, and set level of return on investment. Describe the behaviors of consumers which will define success. Tactical plans would be based on these strategic objectives.
Identify Target Audiences
Crafting detailed buyer personas to profile whom your campaigns will speak to. Demographic and psychographic factors such as generations, regions, gender, income brackets, affinity bases, interests, and objections. Motivations and media usage patterns. Identify segments that need customized messaging.
Audit Available Channels
List current owned, earned, and paid media assets. Evaluate for reach via existing platforms like social networks, email subscribers, blogs, and ads connections. Achieve this by identifying channels to be improved upon and the gaps necessitating investment, to either add or strengthen in an integrated strategy.
Map Out Communications
Blueprint sequential messaging across the channels designed to attract attention, nurture interest, create desire and drive action with objectives, personas, and inventory defined. Initiate multi-pronged programs with integrated narrations for creating a brand, starting conversations, converting prospects into followers, and building customer loyalty.
Define Tactical Plans
Copy, design, and distribution by channel for ads, site pages, emails, social posts, graphics, and videos. Associate each component aligned to objectives with particular metrics, responsibilities, budgets, and calendars. Develop a reporting process to capture the input for optimization of results.
Establish Goals and Objectives
First, state what your marketing should achieve. Assess concrete measures such as lead generation, sales quotas, and set level of return on investment. Describe the behaviors of consumers which will define success. Tactical plans would be based on these strategic objectives.
Identify Target Audiences
Crafting detailed buyer personas to profile whom your campaigns will speak to. Demographic and psychographic factors such as generations, regions, gender, income brackets, affinity bases, interests, and objections. Motivations and media usage patterns. Identify segments that need customized messaging.
Audit Available Channels
List current owned, earned, and paid media assets. Evaluate for reach via existing platforms like social networks, email subscribers, blogs, and ads connections. Achieve this by identifying channels to be improved upon and the gaps necessitating investment, to either add or strengthen in an integrated strategy.
Map Out Communications
Blueprint sequential messaging across the channels designed to attract attention, nurture interest, create desire and drive action with objectives, personas, and inventory defined. Initiate multi-pronged programs with integrated narrations for creating a brand, starting conversations, converting prospects into followers, and building customer loyalty.
Define Tactical Plans
Copy, design, and distribution by channel for ads, site pages, emails, social posts, graphics, and videos. Associate each component aligned to objectives with particular metrics, responsibilities, budgets, and calendars. Develop a reporting process to capture the input for optimization of results.
