CPA (cost per acquisition or cost per action) marketing is an advertising model where a publisher/affiliate earns a commission for driving a specific action on the advertiser’s website, such as a sale or sign-up. It’s an effective online customer acquisition strategy, but how do you get started with it? Here’s a step-by-step guide to learning CPA marketing:
1. Understand the CPA model in-depth - Read up on the specifics of how CPA marketing and tracking works. Know the difference between CPC, CPM, CPA, and other online advertising models. Understand metrics like EPC and conversion rates. Strong background knowledge is key.
2. Research networks and offers - Affiliate networks facilitate the relationships between advertisers and publishers in CPA marketing. Research major CPA affiliate networks, the types of offers available, payout rates, and how their tracking tools and reporting works. Look for offers aligned with your audience and niche.
3. Set up your affiliate accounts - Apply to join some CPA affiliate networks like MaxBounty, Clickbooth, CJ Affiliate, Impact Radius, and more. Getting approved can take a bit of time, so apply to several simultaneously as you’re learning.
4. Master tracking methods - Accurately tracking clicks, leads, and sales is the lifeblood of getting credit for your CPA promotions. Hands-on experience with URLs builders, landing page pixels, cookies, conversions tags, tunnelling, etc is imperative.
5. Optimize for conversions - Since payouts are directly tied to conversions in CPA marketing, you’ll need to know how to create effective calls-to-action and optimize landing pages for maximum conversions. A/B test elements like headlines, copy, designs, offers, and more.
6. Promote and monitor - Start driving test traffic to advertiser offers using a range of strategies from PPC ads to email marketing and track conversions diligently. Monitor which offers perform best to optimize further. Scale up traffic to converting offers.
With dedication to understanding the moving parts and hands-on practice, anyone can unlock the potential of CPA marketing. Stay patient while building up experience, aim for quality over quantity when promoting offers, and the commissions will follow!
1. Understand the CPA model in-depth - Read up on the specifics of how CPA marketing and tracking works. Know the difference between CPC, CPM, CPA, and other online advertising models. Understand metrics like EPC and conversion rates. Strong background knowledge is key.
2. Research networks and offers - Affiliate networks facilitate the relationships between advertisers and publishers in CPA marketing. Research major CPA affiliate networks, the types of offers available, payout rates, and how their tracking tools and reporting works. Look for offers aligned with your audience and niche.
3. Set up your affiliate accounts - Apply to join some CPA affiliate networks like MaxBounty, Clickbooth, CJ Affiliate, Impact Radius, and more. Getting approved can take a bit of time, so apply to several simultaneously as you’re learning.
4. Master tracking methods - Accurately tracking clicks, leads, and sales is the lifeblood of getting credit for your CPA promotions. Hands-on experience with URLs builders, landing page pixels, cookies, conversions tags, tunnelling, etc is imperative.
5. Optimize for conversions - Since payouts are directly tied to conversions in CPA marketing, you’ll need to know how to create effective calls-to-action and optimize landing pages for maximum conversions. A/B test elements like headlines, copy, designs, offers, and more.
6. Promote and monitor - Start driving test traffic to advertiser offers using a range of strategies from PPC ads to email marketing and track conversions diligently. Monitor which offers perform best to optimize further. Scale up traffic to converting offers.
With dedication to understanding the moving parts and hands-on practice, anyone can unlock the potential of CPA marketing. Stay patient while building up experience, aim for quality over quantity when promoting offers, and the commissions will follow!
