For busy entrepreneurs and marketing teams, delegating the right projects enables you to focus on core priorities while leveraging others’ skills. But what tasks should you consider delegating, and how do you do it effectively? Follow these guidelines:
Optimize Your Creative
Outsource visual content creation – like infographics, social posts, small animations – to skilled graphic designers. Clearly communicate desired messaging, aesthetics and use guidelines. This adds major value through visual storytelling minus the learning curve.
Streamline Content Promotion
Hire a virtual assistant to research relevant online groups/pages and post snippets of latest blog articles to drive traffic. Schedule social media updates spreading out links over weeks. Automate email newsletters letting subscribers know about new posts/resources.
Qualify Leads
Have lower-level leads or contacts requiring basic qualification and vetting as sales opportunities processed offshore by specialized appointment setters before higher-level discussions. Clearly outline lead criteria and the initial discovery questionnaire.
Offload Data Tasks
Consider delegating market research compilation, competitive analysis using analytics tools, initial database input, and campaign result analysis to an analytical assistant. Define specific metrics and reporting formats needed.
Economize Email Customer Support
Delegate bulk email response tasks – order updates, info requests, resolving common issues – to trained offshore customer service teams supervised by your senior staff. Brief the teams on tone guidelines and FAQ resources.
The goal when delegating marketing work is empowering others to handle routine and niche tasks so you can better focus on high-level strategy, content development, and customer relationships. Clearly define responsibilities, processes, resources available, and monitoring methods. Check work frequently while delegated roles build skills. The ROI of well-implemented delegation is game-changing.
Optimize Your Creative
Outsource visual content creation – like infographics, social posts, small animations – to skilled graphic designers. Clearly communicate desired messaging, aesthetics and use guidelines. This adds major value through visual storytelling minus the learning curve.
Streamline Content Promotion
Hire a virtual assistant to research relevant online groups/pages and post snippets of latest blog articles to drive traffic. Schedule social media updates spreading out links over weeks. Automate email newsletters letting subscribers know about new posts/resources.
Qualify Leads
Have lower-level leads or contacts requiring basic qualification and vetting as sales opportunities processed offshore by specialized appointment setters before higher-level discussions. Clearly outline lead criteria and the initial discovery questionnaire.
Offload Data Tasks
Consider delegating market research compilation, competitive analysis using analytics tools, initial database input, and campaign result analysis to an analytical assistant. Define specific metrics and reporting formats needed.
Economize Email Customer Support
Delegate bulk email response tasks – order updates, info requests, resolving common issues – to trained offshore customer service teams supervised by your senior staff. Brief the teams on tone guidelines and FAQ resources.
The goal when delegating marketing work is empowering others to handle routine and niche tasks so you can better focus on high-level strategy, content development, and customer relationships. Clearly define responsibilities, processes, resources available, and monitoring methods. Check work frequently while delegated roles build skills. The ROI of well-implemented delegation is game-changing.
