Getting noticed is one of the biggest challenges entrepreneurs face when launching a new business. While paid advertising works, it can eat up slim marketing budgets quickly. This is where affiliate marketing comes in – if approached correctly it can dramatically boost exposure without breaking the bank. Let’s look at five powerful affiliate marketing strategies to increase your visibility:
1. Partner with influencers who align with your brand. An endorsement from an influencer with an engaged audience can put your business on the map fast. Offer attractive commissions, free products/services or unique perks to get them promoting you.
2. Write guest posts on industry sites that accept contributor content. Secure a backlink, mention your company prominently and ensure the content topic funnels interest to your site.
3. Create lead magnets, free tools or other content upgrades to share for affiliate commissions. This adds value for potential customers while incentivizing affiliate partners.
4. Distribute affiliate-only promotional materials and resources from your media asset library to help new partners sell for you more effectively.
5. Develop turnkey campaigns around new products, rebrands or other launches that affiliates can easily tap into using your creative and copy. Make launching and adjusting campaigns fast and seamless.
By leveraging others who are closely connected to your ideal customers, entrepreneurs can scale their authority rapidly. Affiliate marketing takes time to administer, but the high-leverage results it drives are worth pursuing in tandem with your core business growth initiatives. Utilize these five approaches to maximize your business visibility through partner marketing channels.
1. Partner with influencers who align with your brand. An endorsement from an influencer with an engaged audience can put your business on the map fast. Offer attractive commissions, free products/services or unique perks to get them promoting you.
2. Write guest posts on industry sites that accept contributor content. Secure a backlink, mention your company prominently and ensure the content topic funnels interest to your site.
3. Create lead magnets, free tools or other content upgrades to share for affiliate commissions. This adds value for potential customers while incentivizing affiliate partners.
4. Distribute affiliate-only promotional materials and resources from your media asset library to help new partners sell for you more effectively.
5. Develop turnkey campaigns around new products, rebrands or other launches that affiliates can easily tap into using your creative and copy. Make launching and adjusting campaigns fast and seamless.
By leveraging others who are closely connected to your ideal customers, entrepreneurs can scale their authority rapidly. Affiliate marketing takes time to administer, but the high-leverage results it drives are worth pursuing in tandem with your core business growth initiatives. Utilize these five approaches to maximize your business visibility through partner marketing channels.
