Getting social media branding right from the start is key for establishing a strong brand foundation as an emerging company. Here are six proven startup branding tips to help you grasp that vital early traction online:
1. Spotlight Founder Personalities - Let followers connect with the humans behind your startup through candid founder snapshots, videos and real-talk blog posts. It builds authenticity.
2. Share Startup Story Origins - Bring the genesis stories behind your entrepreneurial journey to life visually and through storytelling across channels. It tugs heartstrings.
3. Cohesive Visual Branding - Maintain consistent design aesthetics, palettes and imagery across social platforms. Let followers know your brand at a glance.
4. Hashflag Hashtags - When launching new products/initiatives, create customized branded emojis through hashtags that spread brand love virally.
5. Give Sneak Peeks - Take fans behind the scenes frequently with startup office tours, upcoming product previews or employee spotlights. Exclusivity intrigues.
6. Crowdsource UGC - Run social contests and campaigns for followers to share user-generated content flaunting your brand. The most creative shots often trend furthest.
Getting the fundamentals of social branding and engagement cultivated early fuels future growth - especially if going after investor support down the line. By spotlighting inner startup stories, putting creative in fans’ hands, and building communities that feel invested in your journey, fledgling brands gain loyal tribes. What startup couldn’t use that?
1. Spotlight Founder Personalities - Let followers connect with the humans behind your startup through candid founder snapshots, videos and real-talk blog posts. It builds authenticity.
2. Share Startup Story Origins - Bring the genesis stories behind your entrepreneurial journey to life visually and through storytelling across channels. It tugs heartstrings.
3. Cohesive Visual Branding - Maintain consistent design aesthetics, palettes and imagery across social platforms. Let followers know your brand at a glance.
4. Hashflag Hashtags - When launching new products/initiatives, create customized branded emojis through hashtags that spread brand love virally.
5. Give Sneak Peeks - Take fans behind the scenes frequently with startup office tours, upcoming product previews or employee spotlights. Exclusivity intrigues.
6. Crowdsource UGC - Run social contests and campaigns for followers to share user-generated content flaunting your brand. The most creative shots often trend furthest.
Getting the fundamentals of social branding and engagement cultivated early fuels future growth - especially if going after investor support down the line. By spotlighting inner startup stories, putting creative in fans’ hands, and building communities that feel invested in your journey, fledgling brands gain loyal tribes. What startup couldn’t use that?
