4 Ways Creators Are Revolutionizing Marketing and How Big Brands Can Benefit

The explosion in social media platforms over the past decade produced a new brand of “Creator Economic” influencers marketing in radical new ways as they build empires. How can legacy brands tap into similar hyper-engaging creator tactics to gain an edge? Here are four key trends to embrace:

1. Unfiltered Authenticity Wins Hearts
Top creators showcase raw, unpolished behind-the-scenes glimpses even when imperfect. Brands tend to carefully curate polished highlight reels instead. Flip conventions to build deeper consumer connections.

2. Personality Beats Polish
Successful creators attract loyal tribes by being relatable, quirky and even flawed at times versus overly professional. Inject more humanity and humor into brand messaging to be more approachable.

3. Community Over Content
Creators obsess over building tight-knit groups who feel valued beyond being consumers. Prioritize experiential engagement avenues that make audiences feel personally special.

4. Seamless Omni-Channel Integration
Modern influencers exist simultaneously across countless platforms with unified aesthetics and messaging. Market omni-channel instead of siloed initiatives to surround audiences.

The breakout creator economy offers endless inspiration for brands striving to build bonds beyond basic transactions. By taking cues from creators prioritizing vulnerability, personality and community intimacy over polish and professionalism, even large corporations can unlock new magnetic relationship marketing superpowers.

As a marketer, you also need to be a great content creator. It is difficult to gain traction with just a sales pitch, you also need to create great content around the sales pitch to attract customers.