Forget Paying for Ads on Google and Facebook. Use These 6 Marketing Tactics Instead

Paid ads on the ever-expensive big-tech channels burn through purse strings fast. But they aren’t your only options for ramping up brand exposure in 2023 and beyond. Here are 6 affordable alternatives to shift focus from Google AdWords and Facebook expenditures towards:

Contributor Content Marketing
Create quality byline or ghostwritten articles with strategically placed backlinks and your company pitch that sites will gladly publish for the value you offer readers...for free.

Branded Podcast Sponsorships
Get your company name integrated organically on niche-relevant podcasts with small hosted-read ad spots supporting show costs. Listeners perceive sponsor value positively for helping their faves thrive.

Sponsored Newsletters
Partner with email content publishers to place text and banners in well-read industry newsletters. Their loyal subscribers equal laser-targeted branding impressions.

Experiential Marketing Events
Host pop-ups, sponsor teams or supply samples at industry trade events drawing your target prospects. The face-to-face encounters leave lasting brand impact.

Employee Advocacy Programs
Equip staff to spread company glory far and wide organically through their personal networks through content sharing toolkits and online community building skills training.

Creator Economy Partnerships
Align with “new media” influencers and thought leaders for creative co-marketing collaborations or affiliate promotions that make brand resources go further.

Go forth and promote cost-effectively by embracing these non-paid media pathways. The relationship-marketing focused results often outshine ad expenditures over time anyways with deeper consumer bonds forged.

If you plan on spending money on ads, Facebook and Google are the best. But if you di not plan in running ads, you either need to build a website with a huge traffic or social pages with a lot of followers.

Branded podcast sponsorships can be a great way to reach a targeted audience in a more authentic and engaging way. By aligning your brand with niche-relevant podcasts, you can connect with listeners who are already interested in the content being discussed. This can help increase brand awareness and credibility among your target market.

Facebook, Google and other social medias still remains one of the best ways to advertise your business. Though I have never tried paid ads before, but from the experience of others I have heard, it is very effective.