As a small business owner, the digital marketing prowess of national chains can be intimidating. Matching their budgets for dominance seems impossible – but with a strategic approach, SMBs can absolutely carve out market share in their niche. Consider these six digital promotion avenues yielding real impact on a modest budget:
1. Cultivate Reviews: Proactively gather positive customer testimonials on Google, Facebook, Yelp and anywhere else shoppers research reputations. Let authentic experiences boost credibility.
2. Refresh Website Content Regularly: Update pages with helpful information buyers seek when discovering products, services and brand values during initial research phases. Search engines reward fresh material.
3. Dabble in Retargeting Ads: Remarket sales or special offers to visitors after they leave your site via platforms like Facebook or Google Ads without breaking the bank. Little reminders go a long way.
4. Text Message Marketing: Collect opt-in phone numbers to deploy SMS campaigns around special events or limited-time site promos sent straight to mobile devices. Quick, convenient touchpoints make impressions.
5. Leverage Influencers: Instead of paying for endorsements, provide free products/store credit to micro-influencers like bloggers/vloggers with niche audiences mirroring your customers. Content resonates better from “people like me”.
6. Analyze Analytics: Review traffic sources, top pages, conversions trends and other data to gain insights for improving SEO and visitor experience optimization overtime.
Competing with major corporations as a small fish may seem fruitless, but embracing a strategic blend of grassroots and digital tactics absolutely can gradually erode market share in your favor. Get scrappy with smarts. Every win counts!
1. Cultivate Reviews: Proactively gather positive customer testimonials on Google, Facebook, Yelp and anywhere else shoppers research reputations. Let authentic experiences boost credibility.
2. Refresh Website Content Regularly: Update pages with helpful information buyers seek when discovering products, services and brand values during initial research phases. Search engines reward fresh material.
3. Dabble in Retargeting Ads: Remarket sales or special offers to visitors after they leave your site via platforms like Facebook or Google Ads without breaking the bank. Little reminders go a long way.
4. Text Message Marketing: Collect opt-in phone numbers to deploy SMS campaigns around special events or limited-time site promos sent straight to mobile devices. Quick, convenient touchpoints make impressions.
5. Leverage Influencers: Instead of paying for endorsements, provide free products/store credit to micro-influencers like bloggers/vloggers with niche audiences mirroring your customers. Content resonates better from “people like me”.
6. Analyze Analytics: Review traffic sources, top pages, conversions trends and other data to gain insights for improving SEO and visitor experience optimization overtime.
Competing with major corporations as a small fish may seem fruitless, but embracing a strategic blend of grassroots and digital tactics absolutely can gradually erode market share in your favor. Get scrappy with smarts. Every win counts!
