For small businesses, getting found online is essential for reaching potential customers and driving growth. Without visibility in search engines like Google, even the best products and services struggle to attract an audience. This is why search engine optimization (SEO) needs to be a core strategy for every small business marketer.
With 93% of all web traffic coming via search engines and 65% of clicks going to the top three listings, claiming those coveted top SEO spots is the most effective way for small businesses to gain traffic and boost brand awareness. Increasing search visibility drives direct referrals and greatly expands reach--critical for acquiring new leads and customers.
On a limited budget, small businesses simply can’t afford expensive display ads to achieve the necessary visibility to grow their business. Organic SEO provides a cost effective way for SMBs to get in front of the 68% of consumers who search online to find local businesses in their neighborhood. Plus, SEO-acquired visitors convert at over 14% compared to paid search visitors at only 10%. By focusing efforts on targeted keywords and optimizing for conversions, SMBs can grow their brand in a cash-efficient way.
With 93% of all web traffic coming via search engines and 65% of clicks going to the top three listings, claiming those coveted top SEO spots is the most effective way for small businesses to gain traffic and boost brand awareness. Increasing search visibility drives direct referrals and greatly expands reach--critical for acquiring new leads and customers.
On a limited budget, small businesses simply can’t afford expensive display ads to achieve the necessary visibility to grow their business. Organic SEO provides a cost effective way for SMBs to get in front of the 68% of consumers who search online to find local businesses in their neighborhood. Plus, SEO-acquired visitors convert at over 14% compared to paid search visitors at only 10%. By focusing efforts on targeted keywords and optimizing for conversions, SMBs can grow their brand in a cash-efficient way.
