You need to clarify your business idea before you finalize your business. if you’ve decided you want to start a new business, but you still need to figure out what that business should be, brainstorming business ideas is the best place to start. You ask yourself if you have passion for your business because if not, it's hard for you to make it grow. You might operate a business because of envy, but what happens to your capital? It will be a waste of time and money. Your customers will be tormented. Think severally if you can monetize your business. if you have the right appeal, right target, and feasible vision and mission. Do not forget to ask yourself if owning a business is your passion.