It is very important to conduct market research first before you finalize your business. You research the culture of the people in the community where you want to put up your business. Also, know their culture and attitude. This is considered critical to doing market research first, but vital so that you can guarantee a good profit. Check if the goods and services you have are those the people in the community need. Market research shows whether your idea can become a profitable, successful business. It gives you insights into how your business will perform and can help mitigate some risks associated with starting a new small business.