How are you going to do it by championing your products? If in boxing, there is a champion, so also in the products in your business. These are called quality products but are affordable to the masses. Your products guarantee customer retention and satisfaction. They will spread the news by word of mouth and sooner or later, people come and buy. There is a money guarantee if you are wise in handling your products to let them look like a pro. Make them champions in the eyes of the customers. Be wise and be happy in dealing with tour customers and employees.