I came across an article that says having a brand story helps develop your brand. According to the article, people tend to like brand that have a story behind them. Stories like how it was formed, the mission and objective of the brand. What do you think is the importance of having a brand story? Personally I feel it's one way to easily connect with your audience.
Importance of having a brand story
- Thread starter eldavis
- Start date
Most people are emotional and needs to hear a little bit of drama. If they hear success story say from being down multiple times and became successful after that. I think most people want to know the story behind other's success.
- Thread starter
- #3
LoL, funny but very true. These people want something that feels normal to them, by the time they see that you have also been through the same thing they are going through, it tends to build trust in them about your brand.
