Investing in good equipment and software (camera, microphone, lights, gimbal, video editing software, etc.) helps create high-quality videos. However, before spending money on these expensive tools, you will have to give more importance in developing your skills. You need to learn how to shoot and edit videos, how to write good video scripts, how to design a good thumbnail how to do marketing and SEO. Being comfortable in front of the camera and speaking well is crucial for success on YouTube. Audience engagement is important, therefore, appearing in front of camera is very important. Equipment and software are valuable, but they're only as good as your ability to use them effectively.