If you are not s sure of your research, try to act out what you wanna do to get a hint that what you are planning is right, and if there is no guarantee of improvement, better do the research to know the findings and the possible recommendations you may create. It’s important to jump in without too much delay or analysis paralysis. Too many people get caught up in research, stress, and worry—and then end up never launching their ideas at all. Some successful entrepreneurs take action and are not afraid to learn as they go. It's true that people may not buy your product right away, or that you may not get the initial reaction you were looking for, so what to do, you need to test them first. Check the credibility and quality of your products. You may buy your products first so that there is something you can tell. Dont wait for the time you will be bombarded with negative reactions.