For online workers, it is really important to build an audience on social media. There are many reasons, but I will focus on just two. When you have a lot of followers on social pages, you will get traffic to your website. When you have a lot of followers on your social pages, you will be able to monetize your page and earn money as a marketer, or influencer marketer to be precise. You will be able to grow your audience by acquiring diverse content creation skills such as video making, article writing, copywriting, and graphic design.