As a business owner, you must know your worth and never allow anyone to look down on you. Some people look down on someone else without knowing who they are meaning of. Have prestige of your personality and focus on your tough work and decisions. Don't, focus solely on cost-cutting, disregarding the quality of your work and your creative tactics on how to deal with people most especially your customers. Also, don't allow your workers to have their work done without thinking about what they do to elevate the business's worth. When you have a clear understanding of the value you offer beyond the tangible product you sell, you'll start attracting the right kind of clients and showing them the worth of your hard work and the tactics that are implemented based on your business plans and vision. Just believe in yourself and the results of what you sell, others will believe in you too.