Google isn't the only platform in town. Social media outlets like LinkedIn, YouTube, TikTok, and Pinterest also use search algorithms to connect users with businesses. When you search to leverage your business, think of a single product that could boost sales and leverage the way how Pinterest is doing. Many go to this site to search for fashion, so you should also pattern how they do and what makes their products unique Its algorithm learns from users' search histories what types are of interest and from what areas searches are coming. Include the Keywords to guide the clients in their search. It is also the same that users might use YouTube to discover product reviews, learn about local sites, plan a trip, and watch tutorials. This way can drive traffic to your business. Be sure to research strategies for each platform, as content types and approaches might vary. you have to assign office personnel skilled in this if you are not an expert on this matter. Check their work first before finalizing.