If you want to generate sales and revenues, you will have to outsmart your competitors. Outsmarting your competitors means you create better strategies to generate more sales and make more profits, it also means you become more popular than your competing businesses. Outsmarting competitors involves offering competitive prices or superior product quality. If you are offering products for lesser price and if your products are of higher quality, you can easily outsmart your competitors. Selling at a lower price attracts budget-conscious customers, while superior products attract quality-conscious buyers. Before you implement any strategies, you will have to conduct thorough competitor analysis to identify gaps you can fill in the market.