A lot of people believe that radio advertising is no longer profitable and it is just a waste of money. Their belief is based on the fact that radio media has lost audience, people no longer listen to the radio. While radio has lost its audience, radio is still used by a lot of people. A lot of people still tune to radios for local news, weather forecast, listen to music, especially while driving. Therefore, radio advertising can still get you traction. Partnering with radio stations for business promotion depends on your target audience's radio habits. Ensure that your audience tunes in to the specific station you choose for advertising. Effective advertising should align with your audience's preferences, so that your message reaches the right ears.
Radio for Targeted Advertising
- Thread starter nomad
- Start date
I have not advertised my business to our local radio station. Only very few people listen to radio in my place. The listeners are mostly oldies or retirees updating themselves to new and no interest on business affairs. I advertised my business on Facebook.
Advertising with radio is still effective, though I believe your target audience plays a role. For example in a rural setup, the use of radio advertising will definitely be better compared to Internet advertising, cause people have access to radio more than anything else.
