How to expand your customer base?

When it comes to expanding your customer base, it could only be done through marketing channels and some other things. It is essential to take into consideration a multi channel approach because this is how you can diversify your marketing effort across various channel such as social media, email, SEO, PPC and content marketing . This is how you can reach a broader audience and you will also enhance your chances of success.

If you want to expand your customer base, I think the best thing to do would be to know your target audience and create advertising strategy that would be able to attract them.

You need to identify who your customers are and based on your target audience you need to use a marketing platform to reach your customers. Marketing and advertising are two ways to expand your customer base