Build your customer base first before startup

One mistake most business owners make is that they tend to startup their business, then after that they start trying to build their customer base. This can have a negative effect, especially in a situation where you have to pay rent for your business. It would be much better to first build your customer base before startup. Before your startup, you can start creating awareness amongst friends and families, letting them know what you would be selling, with this you will also find out does who might be potential customers. So once your business kicks off, you already have a customer base.

We can advertise ahead of time not building a customer because they might change us as scamming. There is no real thing seen or shown. Better to get acquainted with them and introduce your business plan.

Create awareness first before you move to start the business. It could be very beneficial to easily penetrate the market with that strategy.

A new business can easily be promoted on social media for it to have some sort of exposure before it starts.

If you wait to build a customer base first, you might not start business. People don't believe what they can't see on ground.