Marketing is important to generate sales, however, not all marketing campaigns can become successful. In fact a failed marketing is more common than the successful marketing. The common pitfalls contributing to marketing failures include a lack of learning from mistakes and insufficient research. If your marketing campaign was a failure, you need to reflect on the first campaign's shortcomings, such as platform choice, target audience, ad designs, and the value being offering, is crucial. Without these reflections, businesses struggle to ascend to the profitable heights,