Selling on Etsy: General Products vs. Niche Products

Etsy is a platform to buy and personalized items, Etsy emphasize on catering to niche audience. However, you can also try selling general products, not just niche products. Selling niche products lets you target specific customers with focused SEO and marketing. However, finding a profitable niche and interested customers can be challenging. When you sell general products, you will be able to sell to a broader audience. You can sell both seasonal and evergreen products and use the same design across multiple items, like on t-shirts and coffee mugs.