While doing marketing, it is very important to understand your target audience. Without understanding your audience, it is impossible to reach your actual customers. There are a lot of things to take into consideration while analyzing your audience and the most important one is psychographic segmentation, this involves analyzing the demography based on the following metrics:
Personality
Attitudes
Activities, interests, and opinions
Social status, and
Lifestyle.
These metrics will help you understand your target customers.
Personality
Attitudes
Activities, interests, and opinions
Social status, and
Lifestyle.
These metrics will help you understand your target customers.
