Marketing is a proven strategy to establish your brand and promote your brand to boost sales. You can not just promote your brand but also your products and services to generate sales. There are various kinds of marketing, however, digital marketing has proven to be more effective for generating sales and building a brand. It is not only relatively cost-effective compared to traditional marketing, but it also boasts wider reach. There is no other mass media that has better reach than digital marketing, it is also very cheap to get started.