Improvised products could save capital and it's also risk-free as long as you follow the rules and policies of improvising the products. Maybe you want to improve them to have them look attractive with permission from the manufacturer. Creativity is a top priority for firms in pursuit of renewal and adaptation to unpredictable and fast-changing markets. Product improvisation is considered product innovation. Improvisation can be a valuable competence for fast adaptation to unplanned events when sense competitors are also doing the same. The effects will be attraction from the target market and volume sales.