Influencer marketing is very popular these days. Brands pay hundreds of thousands, even millions to the influencers for giving shoutouts to their products. It is said Christina Ronaldo, a football player, charges 2 million USD for one promotion through his In Instagram page. Do you really think Influencer marketing has high conversion? Do you see any disadvantages of influencer marketing?
What are the advantages and disadvantages of influencer marketing?
- Thread starter nomad
- Start date
Influencer marketing is a big thing and the owner of the business or the owner of the product will get a lots of customers for using the influencers to advertise its products, the problem of using influencers is that they accept any kinds of advertisements, and if your compotator offers them a money to advertise for them then they will advertise it.
It includes authenticity, tapping into trusted voices, boost brand awareness and connect with niche audience, and high conversions. On the other hand, these can be deemed costly, where businesses lose power to control messages fully and measuring a tangible return-on-investment is difficult. Appropriate screening and handling of the partnerships to optimize the gains.
true, this is why before selecting an influencer, it's not just by the amount of followers they have but they also look at the engagements. How many people usually like their posts and comment on them. These are some of the things they look into.
One advantage of influencer marketing is that it can be easily targeted to a particular audience.
